Intel Rallies Thought Leaders to Rethink Data Privacy

A new survey of U.S. adults, conducted online by Harris Poll* on behalf of Intel, shows that their personal data in the digital devices they are using are not protected.

Here are some survey results. 84 percent of respondents believe that some kind of data about them or from their devices is being collected and sold to third parties. Nearly two-thirds of device owners in the survey admit they have no idea who has access to data from their devices or how it is used. Almost 50% of Americans are unable to correctly identify the definition of "anonymized" data, underscoring that consumers lack awareness of how their data can be protected.

When given a specific benefit to sharing their data, respondents showed a significant willingness to share if their data were anonymized. Nearly 60 percent of device owners who are parents would be open to sharing their children's anonymized educational data to improve graduation rates or school systems. 57 percent of device owners would share health data (i.e., from fitness apps) to aid medical research as long as sensitive personal information was excluded.

Millennial (ages 18-34) device owners are more inclined than their older counterparts to share their data when there is a direct benefit, but millennials also show greater concern with keeping their text messages (39 percent) and photos (31 percent) private than their health data (28 percent).

The survey showed that  many device owners show a willingness to explore privacy-related technologies, with more than half (53 percent) stating they would consider purchasing an app or service that allows them to choose what type of data their devices are automatically sharing and with which companies.